Most dealers use a tiered grading scale (Mint → Poor). Here is the rating system we use at CounterCulture.

Grade and Common Flaws

As with any collectible, the value of a vintage film poster is determined by several factors, with condition being a one consideration. The market utilises standardised grading codes consistent with those used for other paper-based collectibles such as books, comics, and postcards.

The following grading criteria apply to unrestored posters.

Mint refers to posters in flawless condition, with no evidence of handling or wear. These items appear as though they were preserved immediately after production.

Near Mint (NM) describes posters that remain sharp and vibrant, exhibiting only minimal signs of handling, such as slight surface or edge wear.

Very Fine (VF) applies to posters that retain strong visual appeal but may display light wear, including minor edge defects, pinholes within the borders, and limited fold wear. This grade remains highly collectible and displays well.

Fine grade is assigned to posters with moderate edge wear, folds and associated wear, some separation along folds that does not affect the main image, and handling creases. Despite these issues, the overall integrity of the poster is maintained.

Very Good (VG) indicates more pronounced wear, which may include significant creasing, multiple indications of use and storage issues, possible paper loss, tears, and surface soiling. Collecting in this grade is typically reserved for particularly rare or iconic pieces and can provide value.

Good denotes heavily worn posters, with evident signs of repeated handling, display, and neglect. While these posters often require restoration, they can still retain substantial collectible value.

Fair or Poor grades are reserved for posters with considerable damage, including extensive losses and tears. Such items are generally sought after only when extremely rare or for restoration projects.

Each grade serves not only as an assessment of physical condition but also as a record of a poster’s history and provenance. From Mint examples to Fair or Poor survivors, grading offers both collectors and professionals a systematic method for evaluating and appreciating vintage film posters.

Paul, CounterCulture